There are currently only a handful of Virgin Hotels in the U.S., and since I’ve been fascinated by dauntless branding and marketing decisions by Richard Branson, I had to try the hotel when I recently visited Sin City. The property was previously the Hard Rock Hotel but was fully renovated and opened in early 2021 with a desert oasis theme. He long desired to tap into the Las Vegas hospitality scene and achieved his goal with Virgin Hotels Las Vegas, Curio Collection by Hilton, which is one of the newest hotels in Las Vegas. Punk ethos, bold red color in handwritten typography, and quintessentially British-these descriptions represent the Virgin Group established by Richard Branson.
